Eclecticism and creativity has allowed MOMODESIGN to understand and anticipate the market trends aiming at quality and innovation, reaching an important objective: spreading Italian design around the world. Style is the added value of every MOMODESIGN creation, the elements that confer to products the unique, sophisticated and distinctive character of the Italian culture. Products are created to convey emotions, unique objects that become the projection of those who buy them. Everyday objects are reinterpreted and rethought following the philosophy of the brand and the evolution of the market, through a study of forms and style that manages to change its perception, transforming common objects into icons of the presents aiming at the future, trying to satisfy the demands and needs of a public extremely aware and demanding.
Research, innovation and creativity are still today MOMODESIGN philosophy strongholds. Over the years MOMODESIGN has evolved but the Design Studio has maintained its fundamental creativity role: a wide open plan laboratory, offices with every kind of materials, colours, instruments, designers, architects and stylists, this eclectic team perceives every signal from the external world. Main role of the Design Studio is the definition and planning of objects with an unmistakable, personal and characterising trait; MOMODESIGN objects.
In the headquarters, the Design Studio works closely with the marketing division for the definition of image strategies, brand positioning, planning the launch of the collections on the market and studying the presentation of the collections for events and sales points. The marketing division also studies a worldwide coordinated image considering different forms of communication. MOMODESIGN accurately follows the development process of its creations in collaboration with the licensees: from design development to pre production process, from quality check to the definition of distribution and marketing strategies. The guarantee of a licensed products is given by the choice of collaborating only with companies that have as a common denominator quality, handcraft products and innovation as well as a successful international distribution network. Eclecticism and creativity has allowed MOMODESIGN to understand and anticipate the market trends aiming at quality and innovation, reaching an important objective: spreading Italian design around the world. Style is the added value of every MOMODESIGN creation, the elements that confer to products the unique, sophisticated and distinctive character of the Italian culture. Products are created to convey emotions, unique objects that become the projection of those who buy them. Everyday objects are reinterpreted and rethought following the philosophy of the brand and the evolution of the market, through a study of forms and style that manages to change its perception, transforming common objects into icons of the presents aiming at the future, trying to satisfy the demands and needs of a public extremely aware and demanding.
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We believe in simplicity, we believe that we need more ideas and less material, weight and energy. We need sustainable products because the environment urgently asks for it.
We believe in beauty, we believe that design has a critical dominant rule in caring for the beauty of our environment and life. Our professional contribution focuses on those aspects of the product or system that relate most directly to the human characteristics, the real needs and interests, as well as the cultural values and emotions of the final user. To shape the customer experience, we first walk in the customer’s shoes. Empathy inspires us. We shape the product concept through observing users and their environments and learning about their behavior, their preferences and their needs.Our contribution is based on a specialized understanding of visual, tactile, safety and convenience criteria.
We design and develop each of our products to make people feel good – about using it, holding it, looking at it, owning it.
Paolo Villa Industrial Design is an award-winning design consultancy which has developed a wide range of successful products for more than 25 years.
Made up of a team of fresh and talented designers working with enthusiasm, creativity and rigor, our design experience spans many product fields. We have a solid list of renowned international leading clients that we help to create and bring to market outstanding products.
We care about brand development, our design process ensures that all our clients receive solutions that are right for them, right for the placement of the product and, foremost, right for the product end users.
We maintain a practical concern as to marketing opportunities and economic constraints, technical processes and requirements for manufacturing, distribution, sales and servicing processes.
We know about the big picture: what’s going on in general and how that is likely to affect corporate activities.
To get this we have developed a series of information gathering tools on market trends that focus on psychographic consumer segmentation as well as on the links between psychological attributes of consumers in their buying behavior, sociological factors and styling trends in various consumer areas.
We continually research tools and processes and bring the most up-to-date technologies to bear on our projects.
We also seek out strategic partners that bring additional expertise to our clients when needed.
As service providers we strive to exceed the expectations of our clients in terms of quality, service, timing and value.
This has resulted in great success for our clients and for ourselves.
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Research and experimentation are the engine of our ideas.The union between contents and aesthetic is the goal of our approach to design, in which every project is developed to meet the company’s needs and, ultimately, of the final users.
Paolo Emanuele Nava (1989) and Luca Maria Arosio (1988) are Nava + Arosio. The studio of the two Italians designer has two headquarters, one in Milan, and one in Lissone, in a big house-studio- laboratory of the first ‘900’s. They start collaborating since the beginning of their university studies at the Nuova Accademia di Belle Arti (NABA) in Milan. In 2012, they both obtained the honours degree in Product Design presenting a project called “Maniacal Mirrors”.
Working on different projects for prestigious firms like Rubelli, Lago, Riva1920, Italamp and in collaboration with Paolo Nava Design Studio, they begin to experience a humanistic design, that is to say a design in which the person is the center, with his/her material and immaterial needs.
In 2014 they found Nava+Nava Design Studio, that in 2018 evolves in Nava + Arosio Studio.
The studio, founded in collaboration with Jonathan Nava, Shanghai contact point, and Alexander Nava, Hamburg contact point, has been gaining prestigious international awards, with several projects published by the most important mastheads of the sector.
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