Eclecticism and creativity has allowed MOMODESIGN to understand and anticipate the market trends aiming at quality and innovation, reaching an important objective: spreading Italian design around the world. Style is the added value of every MOMODESIGN creation, the elements that confer to products the unique, sophisticated and distinctive character of the Italian culture. Products are created to convey emotions, unique objects that become the projection of those who buy them. Everyday objects are reinterpreted and rethought following the philosophy of the brand and the evolution of the market, through a study of forms and style that manages to change its perception, transforming common objects into icons of the presents aiming at the future, trying to satisfy the demands and needs of a public extremely aware and demanding.
Designers
Research, innovation and creativity are still today MOMODESIGN philosophy strongholds. Over the years MOMODESIGN has evolved but the Design Studio has maintained its fundamental creativity role: a wide open plan laboratory, offices with every kind of materials, colours, instruments, designers, architects and stylists, this eclectic team perceives every signal from the external world. Main role of the Design Studio is the definition and planning of objects with an unmistakable, personal and characterising trait; MOMODESIGN objects.
We believe in simplicity, we believe that we need more ideas and less material, weight and energy. We need sustainable products because the environment urgently asks for it.
We believe in beauty, we believe that design has a critical dominant rule in caring for the beauty of our environment and life. Our professional contribution focuses on those aspects of the product or system that relate most directly to the human characteristics, the real needs and interests, as well as the cultural values and emotions of the final user. To shape the customer experience, we first walk in the customer’s shoes. Empathy inspires us. We shape the product concept through observing users and their environments and learning about their behavior, their preferences and their needs.Our contribution is based on a specialized understanding of visual, tactile, safety and convenience criteria.
We design and develop each of our products to make people feel good – about using it, holding it, looking at it, owning it.
Paolo Villa Industrial Design is an award-winning design consultancy which has developed a wide range of successful products for more than 25 years.
Made up of a team of fresh and talented designers working with enthusiasm, creativity and rigor, our design experience spans many product fields. We have a solid list of renowned international leading clients that we help to create and bring to market outstanding products.
Research and experimentation are the engine of our ideas.The union between contents and aesthetic is the goal of our approach to design, in which every project is developed to meet the company’s needs and, ultimately, of the final users.
Paolo Emanuele Nava (1989) and Luca Maria Arosio (1988) are Nava + Arosio. The studio of the two Italians designer has two headquarters, one in Milan, and one in Lissone, in a big house-studio- laboratory of the first ‘900’s. They start collaborating since the beginning of their university studies at the Nuova Accademia di Belle Arti (NABA) in Milan. In 2012, they both obtained the honours degree in Product Design presenting a project called “Maniacal Mirrors”.
