Puk entrusts the Art Direction of the brand to the studio Nava + Arosio. The aim of the assignment is to continue the growth of the company towards a design-oriented vision, through the exaltation of the aspects contributing to express the personality and the global image of Puk: from product to communication, with the goal to convey the future vision through a strong and coherent identity.
The appointment represents a natural evolution of the consolidated relationship between Puk and the designers Paolo Nava and Luca Arosio. Over the years, they have been the creators of evocative products able of narrating the quality of the brand through design.
The award-winning Milan-based studio nominated by AD Italia as one of the 7 best Italian studios under 35, bases its design vision on content that ranges from humanistic design to experience design.
“We have this new path aimed at enhancing the great quality of Puk’s outdoor architectural lighting products, allowing us to collaborate side by side with the fantastic people who work every day to bring the values of this company in the world”.
