Light+Building 2024
Light Building
NATURAL EVOLUTION: the idea behind the stand for Light+Building 2024 designed by Nava+Arosio Studio.
The evolution process is part of human nature, and as a result, everything crafted by humans evolves alongside it.
This is an immersive space, designed to live the experience of PUK products through the architecture, the wonder, the materials and the human touch – engaging all your senses.
Stepping into this space enables you to feel the quality and performance of PUK products through a dual experience. On the one hand, the products are contextualized within their architectural and natural surroundings. On the other, the space offers a design-oriented experience that tells the story of each product while inspiring users to explore their own creativity.
A dedicated area featuring products showcased in display niches, celebrates the company’s new direction, presenting the quality of our products as illuminated and enlightening gems.
A “cascade” of products on the back wall highlights the wide range and possibilities of PUK designs, serving as a comprehensive visual guide ad a sort of real “Dictionary”. It showcases a series of products in various sizes, inviting viewers to admire and be amazed by them.
Materials are treated as architectural elements, whose individual characteristics should be showcased and appreciated. Each product seamlessly blends into nature, becoming a radiant presence within the space. Scent completes the sensory journey, creating an ambiance reminiscent of the changing seasons.
This is a space for discovery, encounters, and awareness.
This is a space for discovery, encounters, and awareness.
PUK, natural evolution.
Light+Building 2024