EUROLUCE 2023: #Bepresent

In the exclusive context of the Salone del Mobile in Milan, the international reference event for the world of lighting called “Euroluce” is back. An important stage, in our beloved Italy, where we will bring all our essence, our deepest soul and the most significant news of the year.

Our stand, created by architects Nava and Arosio from Nava+Arosio Studio, brings to Euroluce 2023 the contrast between nature – with its informal and spontaneous being – and architecture, formal and built by man. In this context in which minimal structures are combined with the refined design of the products and in which walls chase each other in different shades derived from black, the visitor is led into a path towards emotion where light is the absolute protagonist. A path that the light of poles, projectors and bollards make even more intimate and pure.

It is in this atmosphere of encounter and clash, of contrasts and plays of light, that we leave space to light to express itself in all its essence: in our stand, as in every lighting project that comes to life with PUK lights, the light enhances what deserves to be revealed and blends with the shadows, creating evocative atmospheres made of sharp contrasts or undefined shades. We bring to Euroluce a preview of what every light designer can bring in their outdoor lighting project: emotion, wonder, performance.

We have also reserved an exclusive surprise for those who will be present at Euroluce 2023: in fact, at the fair we will reveal in exclusive preview the new limited-edition color that will cover some of our most iconic products. A proud powerful, elegant and pure color at the same time. A color that enshrines the mixture of nature and lighting, a combination present in all our lighting projects.

We are waiting for you at Euroluce 2023, hall 15, stand 103 to show you how, in the hands of our light designers, pure inspiration can be transformed into a combination of technique, performance and emotion. A concentrate of aesthetics and performance, able to create unique atmospheres.

Discover how this magic happens at Euroluce 2023, hall 15, stand 103.
#bepresent, #bepuk