The evolution of a company is reflected not only in its products, but also in the way it communicates them. For PUK, innovation has always meant looking beyond performance, continuously refining every detail to simplify the work of lighting designers, architects and professionals while enhancing the emotional value of light.
This philosophy now takes shape in our new website: a completely redesigned digital platform that mirrors the company’s latest evolution and introduces a new way of exploring, configuring and specifying lighting solutions. More than a graphic redesign, the new website embodies a new design language. A digital experience built around a simple concept that summarizes the entire project:
Search. Configure. Specify. A new language to design light.
A new product coding system for faster and more precise specification
At the heart of the new website lies one of the most significant innovations introduced with the Collection Book 2026, first presented during Light + Building: a completely renewed product identification system.
Every lighting solution is now described through a structured coding architecture that allows professionals to configure products with maximum precision.
Each configuration is composed of dedicated codes identifying:
- Product code
- Light source code
- Beam angle code
- Finish code
- Dimming code (where applicable)
- Accessories code (where applicable)
This modular approach makes product selection clearer faster and significantly more accurate.Rather than browsing endless combinations, designers can now identify the exact configuration required for every project, simplifying both specification and ordering.
The result is a digital platform designed around the real workflow of lighting professionals.
Search. Configure. Specify: a new digital experience
The new coding system is fully integrated into an entirely redesigned browsing experience. Every page has been developed to make navigation intuitive, allowing users to move naturally from inspiration to technical specification.
Search becomes faster. Configuration becomes clearer. Specification becomes immediate.
The new interface reduces visual complexity while increasing the amount of meaningful information available at every step. It is a system designed to guide professionals through increasingly sophisticated product families without sacrificing usability.
The evolution is not only functional, It is also visual. The new PUK website adopts a cleaner, more minimal design language where every element serves a precise purpose.
Large-format photography and immersive application both technical images become central to the browsing experience, allowing visitors to fully appreciate technical details and aesthetic qualities at the same time.
In the new website, we carefully balances technical content with visual storytelling.
Products are no longer presented simply as lighting fixtures, they are shown as architectural elements capable of shaping space, enhancing materials and creating atmosphere.
This reflects one of the core directions PUK has embraced over recent years: considering light as an integral part of architecture rather than a purely functional component.
Stories: exploring the creative vision behind every campaign
Among the most distinctive part of to the new website is the “Stories” section.
Here, visitors can discover the communication campaigns developed over the years, exploring the ideas, inspirations and creative concepts that define the evolution of the PUK brand.
“Stories” reveals the vision behind each campaign, highlighting how technology, design and artistic research progressively converge. Here lighting becomes narrative, products are contextualized within larger concepts and every collection tells a story that goes beyond technical specifications.
Projects: light in its natural and architectural context
Lighting can only be fully understood when experienced within nature and architecture.For this reason, the “Projects” section plays a central role in the new website.
Here, selected international references demonstrate how PUK lighting solutions become integrated components of multiple spaces. Each project illustrates how light interacts with architecture, materials and landscape, improving perspectives, defining volumes and contributing to the identity of every environment.
Journal: a new hub for news, events and insights
Another important addition is the new “Journal” section.
Created as a constantly updated content hub, Journal gathers:
- Blog articles
- Events
- Videos
It offers architects, designers, partners and professionals an easy way to stay informed about product launches, events, technological developments and company news.
More than a news section, Journal represents an ongoing conversation with the lighting professionals, reinforcing PUK’s commitment to sharing knowledge, inspiration and innovation.
Welcome to our new website, a reflection of PUK’s identity evolution
The launch of the new website marks an important milestone in our evolution.
Its renewed visual language reflects a company that continues to innovate while remaining deeply rooted in engineering excellence. Its architecture responds to the practical needs of professionals, offering greater precision, flexibility and efficiency. At the same time, its visual identity embraces a more emotional dimension, where light enters into dialogue with architecture, design and art.
This balance between technical expertise and aesthetic sensitivity has become one of the defining characteristics of PUK’s philosophy.
The new website transforms specification into experience, technology into inspiration and application into storytelling.
For us, designing light today means much more than choosing a luminaire. It means understanding how light shapes spaces, influences perception and becomes part of everyday life.
The new PUK website is designed precisely for this purpose: to help professionals search, configure and specify every lighting solution while discovering a deeper vision in which innovation, architecture and creativity coexist naturally.
A new language to design light.
Welcome to our new website.
