{"id":187107,"date":"2026-08-07T14:16:31","date_gmt":"2026-08-07T14:16:31","guid":{"rendered":"https:\/\/puk.it\/?p=187107"},"modified":"2026-08-07T14:20:12","modified_gmt":"2026-08-07T14:20:12","slug":"benvenuti-nel-nostro-nuovo-sito-un-nuovo-linguaggio-per-progettare-la-luce","status":"publish","type":"post","link":"https:\/\/puk.it\/it\/journal\/welcome-on-our-new-website-a-new-language-to-design-light-where-technology-design-and-inspiration-meet\/","title":{"rendered":"Benvenuti nel nostro nuovo sito web: un nuovo linguaggio per progettare la luce. Dove tecnologia, design e ispirazione si incontrano."},"content":{"rendered":"
L\u2019evoluzione di un\u2019azienda si riflette non solo nei suoi prodotti, ma anche nel modo in cui li comunica. Per PUK, innovare ha sempre significato guardare oltre le prestazioni, perfezionando continuamente ogni dettaglio per semplificare il lavoro di lighting designer, architetti e professionisti, valorizzando al tempo stesso il valore emozionale della luce.<\/p>\n\n\n\n
This philosophy now takes shape in our new website: a completely redesigned digital platform that mirrors the company’s latest evolution and introduces a new way of exploring, configuring and specifying lighting solutions. More than a graphic redesign, the new website embodies a new design language. A digital experience built around a simple concept that summarizes the entire project:<\/p>\n\n\n\n
Cerca. Configura. Specifica.<\/strong> Un nuovo linguaggio per progettare la luce. <\/p>\n\n\n\n<\/figure>\n\n\n\n
Un nuovo sistema di codifica dei prodotti per una specifica pi\u00f9 rapida e precisa<\/strong><\/h3>\n\n\n\n
Al centro del nuovo sito web si trova una delle innovazioni pi\u00f9 significative introdotte con la Collection Book 2026,<\/strong> presentato per la prima volta a Light + Building: un sistema di identificazione dei prodotti completamente rinnovato. <\/p>\n\n\n\n
Ogni soluzione illuminotecnica \u00e8 ora descritta da un\u2019architettura di codifica strutturata che permette ai professionisti di configurare i prodotti con la massima precisione.<\/p>\n\n\n\n
Ogni configurazione \u00e8 composta da codici dedicati che identificano:<\/p>\n\n\n\n
Questo approccio modulare rende la scelta dei prodotti pi\u00f9 chiara, pi\u00f9 rapida e notevolmente pi\u00f9 accurata. Invece di scorrere infinite combinazioni, i progettisti possono ora individuare l\u2019esatta configurazione richiesta per ogni progetto, semplificando sia la specifica sia l\u2019ordine.<\/p>\n\n\n\n
Il risultato \u00e8 una piattaforma digitale progettata attorno al reale flusso di lavoro dei professionisti della luce.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Cerca. Configura. Specifica: una nuova esperienza digitale<\/strong><\/h3>\n\n\n\n
Il nuovo sistema di codifica \u00e8 pienamente integrato in un\u2019esperienza di navigazione completamente riprogettata. Ogni pagina \u00e8 stata sviluppata per rendere la navigazione intuitiva, permettendo agli utenti di passare con naturalezza dall\u2019ispirazione alla specifica tecnica.<\/p>\n\n\n\n
La ricerca diventa pi\u00f9 rapida. La configurazione pi\u00f9 chiara. La specifica immediata.<\/p>\n\n\n\n
La nuova interfaccia riduce la complessit\u00e0 visiva, aumentando al contempo la quantit\u00e0 di informazioni significative disponibili ad ogni passaggio. \u00c8 un sistema progettato per guidare i professionisti attraverso famiglie di prodotti sempre pi\u00f9 sofisticate, senza compromettere la facilit\u00e0 d\u2019uso.<\/p>\n\n\n\n
L\u2019evoluzione non \u00e8 solo funzionale, \u00e8 anche visiva. Il nuovo sito PUK adotta un linguaggio grafico pi\u00f9 pulito e minimale, in cui ogni elemento ha uno scopo preciso.<\/p>\n\n\n\n
Fotografie di grande formato e immagini applicative immersive, insieme a quelle tecniche, diventano centrali nell\u2019esperienza di navigazione, consentendo ai visitatori di apprezzare appieno dettagli tecnici e qualit\u00e0 estetiche allo stesso tempo.<\/p>\n\n\n\n
Nel nuovo sito web abbiamo bilanciato con cura contenuti tecnici e narrazione visiva. I prodotti non vengono pi\u00f9 presentati semplicemente come apparecchi di illuminazione, ma come elementi architettonici capaci di modellare lo spazio, valorizzare i materiali e creare atmosfera.<\/p>\n\n\n\n
Riflette una delle direzioni fondamentali che PUK ha intrapreso negli ultimi anni: considerare la luce parte integrante dell\u2019architettura e non una componente puramente funzionale.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Stories: alla scoperta della visione creativa dietro ogni campagna<\/strong><\/h3>\n\n\n\n
Among the most distinctive part of to the new website is the \u201cStories\u201d<\/strong> sezione. Qui i visitatori possono scoprire le campagne di comunicazione sviluppate nel corso degli anni, esplorando le idee, le ispirazioni e i concept creativi che definiscono l\u2019evoluzione del brand PUK.
\u201cStories\u201d reveals the vision behind each campaign, highlighting how technology, design and artistic research progressively converge. Here lighting becomes narrative, products are contextualized within larger concepts and every collection tells a story that goes beyond technical specifications.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Progetti: la luce nel suo contesto naturale e architettonico<\/strong><\/h3>\n\n\n\n
Lighting can only be fully understood when experienced within nature and architecture.For this reason, the \u201cProjects\u201d<\/strong> riveste un ruolo centrale nel nuovo sito web.<\/p>\n\n\n\n
Qui, una selezione di referenze internazionali mostra come le soluzioni illuminotecniche PUK diventino parte integrante di spazi diversi. Ogni progetto illustra come la luce interagisce con architettura, materiali e paesaggio, migliorando le prospettive, definendo i volumi e contribuendo all\u2019identit\u00e0 di ogni ambiente.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Journal: un nuovo hub per notizie, eventi e approfondimenti<\/strong><\/h3>\n\n\n\n
Another important addition is the new \u201cJournal\u201d<\/strong> sezione.<\/p>\n\n\n\n
Creato come un hub di contenuti in costante aggiornamento, Journal raccoglie:<\/p>\n\n\n\n
\n
Articoli del blog<\/li>\n\n\n\n
Eventi<\/li>\n\n\n\n
Video<\/li>\n<\/ul>\n\n\n\n
Offre ad architetti, designer, partner e professionisti un modo semplice per restare aggiornati su lanci di prodotto, eventi, sviluppi tecnologici e novit\u00e0 aziendali.<\/p>\n\n\n\n
More than a news section, Journal represents an ongoing conversation with the lighting professionals, reinforcing PUK’s commitment to sharing knowledge, inspiration and innovation.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Welcome to our new website, a reflection of PUK\u2019s identity evolution<\/strong><\/h3>\n\n\n\n
Il lancio del nuovo sito web rappresenta un importante traguardo nella nostra evoluzione.
Il suo rinnovato linguaggio visivo riflette un\u2019azienda che continua a innovare restando profondamente radicata nell\u2019eccellenza ingegneristica. La sua architettura risponde alle esigenze pratiche dei professionisti, offrendo maggiore precisione, flessibilit\u00e0 ed efficienza. Allo stesso tempo, la sua identit\u00e0 visiva abbraccia una dimensione pi\u00f9 emozionale, in cui la luce dialoga con architettura, design e arte.<\/p>\n\n\n\n
This balance between technical expertise and aesthetic sensitivity has become one of the defining characteristics of PUK’s philosophy.<\/p>\n\n\n\n
Il nuovo sito web trasforma la specifica in esperienza, la tecnologia in ispirazione e l\u2019applicazione in narrazione.<\/p>\n\n\n\n
Per noi, progettare la luce oggi significa molto pi\u00f9 che scegliere un apparecchio. Significa comprendere come la luce modella gli spazi, influenza la percezione e diventa parte della vita quotidiana.<\/p>\n\n\n\n
Il nuovo sito PUK \u00e8 pensato proprio per questo: aiutare i professionisti a cerca, configura e specifica<\/strong> ogni soluzione illuminotecnica, scoprendo al tempo stesso una visione pi\u00f9 profonda in cui innovazione, architettura e creativit\u00e0 convivono con naturalezza.<\/p>\n\n\n\n
Un nuovo linguaggio per progettare la luce. Benvenuti nel nostro nuovo sito web.<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
The evolution of a company is reflected not only in its products, but also in the way it communicates them. For PUK, innovation has always meant looking beyond performance, continuously refining every detail to simplify the work of lighting designers, architects and professionals while enhancing the emotional value of light. This philosophy now takes shape […]<\/p>\n","protected":false},"author":6,"featured_media":187111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158],"tags":[],"class_list":["post-187107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products"],"acf":[],"yoast_head":"\n
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