{"id":133920,"date":"2026-04-03T10:44:03","date_gmt":"2026-04-03T10:44:03","guid":{"rendered":"https:\/\/dev.puk.it\/?page_id=133920"},"modified":"2026-04-08T17:26:02","modified_gmt":"2026-04-08T17:26:02","slug":"art-direction","status":"publish","type":"page","link":"https:\/\/puk.it\/it\/art-direction\/","title":{"rendered":"Art Direction"},"content":{"rendered":"<!-- art-direction banner section one start  -->\n<section id=\"block-block_6e5a554f31de322dd7cdc2d95419f945\" class=\"acf-block acf-block-acf\/art-director-banner alignwide prjct_pg_dtls_1 art-direction-main\">\n    <div class=\"container\">\n        <div class=\"r_pd_title_section\">\n            <div class=\"row\">\n                <!-- project details section one start -->\n                <div class=\"col-xl-8 col-lg-8 col-md-8 col-sm-12\">\n                    <div class=\"prjct_pg_dtls_1_right\">\n                                                    <div class=\"prjct_pg_dtls_1_right_img\">\n                                <img decoding=\"async\"\n                                    src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/03\/ad.webp\"\n                                    alt=\"Art Direction Feature Image\"\n                                >\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-xl-4 col-lg-4 col-md-4 col-sm-12\">\n                    <div class=\"prjct_pg_dtls_1_lft\">\n                                                    <h1>Nava + Arosio Studio<\/h1>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<!-- art-direction banner section one end  -->\n\n\n\n<!-- art direction description section start  -->\n<section id=\"block-block_06808be1fd9a1a2e63748e82014b3a6e\" class=\"acf-block acf-block-acf\/art-description alignwide art-description-main\">\n    <div class=\"container\">\n        <div class=\"row align-items-end\">\n            <div class=\"col-sm-12 col-md-6 col-lg-6\">\n                <div class=\"title-box\">\n                                            <h3>ART DIRECTION &#8211; <\/h3>\n                                                                <h2>Research and experimentation are the engine of our ideas. The union between contents and aesthetic is the goal of our approach to design, in which every project is developed to meet the company\u2019s needs and, ultimately, of the final users.<\/h2>\n                                    <\/div>\n                                    <div class=\"description-box\">\n                        <article role=\"article\">\n                            <p><strong> Paolo Emanuele Nava (1989) e Luca Maria Arosio (1988) sono Nava + Arosio. <\/strong><\/p>\n<h4>Lo studio dei due designer italiani ha due<br \/>\nsedi, una a Milano e una a Lissone,<br \/>\nin a big house-studio- laboratory of the first \u2018900\u2019s.<br \/>\nCollaborano fin dall\u2019inizio dei loro<br \/>\nstudi universitari presso la Nuova Accademia di Belle Arti<br \/>\n(NABA) a Milano. Nel 2012, entrambi hanno ottenuto<br \/>\nla laurea con lode in Product Design presentando<br \/>\na project called \u201cManiacal Mirrors\u201d.<\/h4>\n<p>Lavorando a diversi progetti per aziende prestigiose come Rubelli, Lago,<br \/>\nRiva1920, Italamp e in collaborazione con Paolo Nava Design Studio,<br \/>\niniziano a sperimentare un design umanistico, ovvero un design in cui il<br \/>\nla persona \u00e8 al centro, con i suoi bisogni materiali e immateriali.<\/p>\n<p>Nel 2014 fondano Nava+Nava Design Studio, che nel 2018 si evolve<br \/>\nin Nava + Arosio Studio.<br \/>\nLo studio, fondato in collaborazione con Jonathan Nava, referente a Shanghai,<br \/>\ne Alexander Nava, referente ad Amburgo, ha ottenuto prestigiosi<br \/>\nriconoscimenti internazionali, con diversi progetti pubblicati dalle pi\u00f9 importanti<br \/>\ntestate del settore.<\/p>\n                        <\/article>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-sm-12 col-md-6 col-lg-6\">\n                                    <div class=\"image-box\">\n                        <img decoding=\"async\"\n                            src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/03\/add.webp\"\n                            alt=\"\"\n                        >\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<!-- art direction description section ends  -->\n\n\n\n<!-- art product creation section start  -->\n<section id=\"block-block_ac916bf3b2485851143320d622df767f\" class=\"acf-block acf-block-acf\/art-creation alignwide product-creation-main\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-sm-12 col-md-12 col-lg-12\">\n                <div class=\"creation-flex\">\n                                            <div class=\"title\">\n                             products creations &#8211;                         <\/div>\n                                                                <div class=\"creation-links\">\n                            <ul>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/floodlights\/qubo\/\">\n                                            QUBO                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/downlights\/qubo-downlights\/\">\n                                            QUBO                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/urban\/qubo-pole\/\">\n                                            QUBO POLE                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/floodlights\/flamingo\/\">\n                                            FLAMINGO                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/floodlights\/ring\/\">\n                                            RING                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/urban\/ring-pole\/\">\n                                            RING POLE                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/wall-mounting\/frame\/\">\n                                            FRAME                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/bollards\/tron\/\">\n                                            TRON                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/urban\/plaza\/\">\n                                            PLAZA                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/decor\/vetra-sphera\/\">\n                                            VETRA SPHERA                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/decor\/vetra-filis\/\">\n                                            VETRA FILIS                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/decor\/vetra-dot\/\">\n                                            VETRA DOT                                        <\/a>\n                                    <\/li>\n                                                                    <li>\n                                        <a href=\"https:\/\/puk.it\/it\/decor\/rondis\/\">\n                                            RONDIS                                        <\/a>\n                                    <\/li>\n                                                            <\/ul>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<!-- art product creation section ends -->\n\n\n\n<section id=\"block-block_65866ec34fcaecb3f437cefb92df37f8\" class=\"acf-block acf-block-acf\/art-origin alignwide origin-form-main\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-6 col-md-5 col-lg-4\">\n                <div class=\"title-box\">\n                                            <h3> THE ORIGIN OF FORM &#8211;<\/h3>\n                                    <\/div>\n\n                                                            <div class=\"ul-group-parent\">\n                                                            <div class=\"grouptitle\">Schizzi di prodotto<\/div>\n                                                                                        <ul>\n                                                                            <li>\n                                            <a href=\"#\" id=\"alder\">\n                                                Alder                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"beyond\">\n                                                Beyond                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"flamingo\">\n                                                Flamingo                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"frame\">\n                                                Frame                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"qubo\">\n                                                Qubo                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"plaza\">\n                                                Plaza                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"ring\">\n                                                Ring                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"tron\">\n                                                Tron                                            <\/a>\n                                        <\/li>\n                                                                    <\/ul>\n                                                    <\/div>\n                                            <div class=\"ul-group-parent\">\n                                                            <div class=\"grouptitle\">FIERE<\/div>\n                                                                                        <ul>\n                                                                            <li>\n                                            <a href=\"#\" id=\"euroluce23\">\n                                                Euroluce23                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"light23\">\n                                                Light23                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"light-building24\">\n                                                Light+Building24                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#\" id=\"light24\">\n                                                Light24                                            <\/a>\n                                        <\/li>\n                                                                    <\/ul>\n                                                    <\/div>\n                                                <\/div>\n\n            <div class=\"col-6 col-md-7 col-lg-8\">\n                                                            <div class=\"image-box\" id=\"alder-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/1-e1775549627602.webp\"\n                                alt=\"Alder\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"beyond-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/2-e1775549677744.webp\"\n                                alt=\"Beyond\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"flamingo-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/3.webp\"\n                                alt=\"Flamingo\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"frame-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_frame_artdirection-e1775549742382.webp\"\n                                alt=\"Frame\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"qubo-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_qubo_artdirection.png\"\n                                alt=\"Qubo\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"plaza-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_plaza_artdirection-e1775549793752.png\"\n                                alt=\"Plaza\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"ring-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_ring_artdirection.webp\"\n                                alt=\"Ring\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"tron-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_tron_artdirection-e1775549909304.jpg\"\n                                alt=\"Tron\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"euroluce23-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_euroluce023-1.jpg\"\n                                alt=\"Euroluce23\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"light23-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_LONDRA023_artdirection-e1775549972607.webp\"\n                                alt=\"Light23\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"light-building24-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_lightbuilding_024-1-e1775550002790.jpg\"\n                                alt=\"Light+Building24\"\n                            >\n                        <\/div>\n                                                                                <div class=\"image-box\" id=\"light24-img\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/puk.it\/wp-content\/uploads\/2026\/04\/PUK_londra024-e1775550021630.jpg\"\n                                alt=\"Light24\"\n                            >\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    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